Serotta International Cycling Institute (SICI) is committed to protecting online user privacy. In order to ensure your privacy, the information SICI collects through (the Site) is used in the manner and for the purposes described in this SICI Privacy Policy. Our Privacy Policy is accessible online so that you know how we collect, use and protect your personal information.

We’ve designed the Site to enable people to pay for products and services without exposing their financial information. Any persons accessing, browsing, or otherwise using the Site shall be considered a “User”. All Users are bound to the terms of this Privacy Policy. Users consent to the collection, use, and disclosure of personally identifiable User information pursuant to the terms of this Privacy Policy.

We may amend this policy at any time by posting a revised version on the Site. The revised version will be effective at the time of posting. If the revised version includes a substantial change, we will provide you with an email noting the change.

How We Collect Information About You

When you visit the SICI website, we collect your IP address and standard web log information, such as your browser type and the pages you accessed on the Site. SICI collects the e-mail address of Users that e-mail a question or comment to SICI or submit an application for a SICI class and/or event.

SICI collects the billing and shipping addresses, including relevant e-mail, phone and credit card numbers and expiration dates of Users who purchase a product, become SICI members, or who register for a class and/or event from SICI through the Site. SICI does not store a User’s credit card information, meaning this information must be re-entered each time an item is purchased in a new Site visit session.

Through the use of “cookies” (for more information regarding cookies, see below), SICI may collect and store anonymous information relating to Users’ browsing patterns, including, for instance, the User’s browser version, site referral information, IP address, operating system, and other technical Site use information.

How We Use Cookies

The Site uses a feature of Internet Web browsers called a cookie, which is a file that a User’s Web browser places on a User’s computer’s hard drive, to assign an identification code to the computer and to collect anonymous browsing information. On the Site, cookies are used in conjunction with session variables to track a User’s shopping cart and expire as soon as an order is completed or if a shopping cart sits idle for a lengthy period without being checked-out. SICI does not use cookies to retrieve information about Users from a User’s computer unless the User knowingly and willingly provided such information. SICI cookies do not collect store or contain any information, including credit card information. You may set your Internet Web browser to notify you when you
receive a cookie or to prevent cookies from being sent. If you prevent a cookie from being sent, you may limit the functionality SICI can provide you when you visit the Site, especially when purchasing an item on the Site.

How We Protect and Store Personal Information

Throughout this policy, we use the term “personal information” to describe information that can be associated with a specific person and can be used to identify that person. We do not consider personal information to include information that has been anonymized so that it does not identify a specific user.

We store and process your personal information on our computers in the US, and we protect it by maintaining physical, electronic and procedural safeguards in compliance with applicable US federal and state regulations. We use computer safeguards such as firewalls and data encryption, we enforce physical access controls to our buildings and files, and we authorize access to personal information only for those employees who require it to fulfill their job responsibilities.

How We Use the Personal Information We Collect

Our primary purpose in collecting personal information is to provide you with a safe, smooth, efficient, and customized experience. We may use your personal information to: provide the services and customer support you request; process transactions and send notices about your transactions, resolve disputes, collect fees, and troubleshoot problems; prevent potentially prohibited or illegal activities, and enforce our User Agreement;
customize, measure, and improve our services and the content and layout of our website; send you targeted marketing, service update notices, and promotional offers based on your communication preferences; compare information for accuracy and verify it with third parties.

How We Share Personal Information with Other SICI Users

We work with merchants to enable them to accept payments from you using SICI. In doing so, a merchant may share information about you with us, such as your email address, when you attempt to pay that merchant. We use this information to confirm to that merchant that you are a SICI customer and that the merchant should enable SICI as a form of payment for your purchase.

Regardless, we will not disclose your credit card number or bank account number to anyone, except with your express permission or if we are required to do so to comply with a subpoena or other legal process.

We May Share Your Personal Information With:

Serotta Competition Bicycles, to help detect and prevent potentially illegal acts, provide joint services and for other business purposes.

Service providers under contract who help with parts of our business operations; (fraud prevention, bill collection, marketing, technology services). Our contracts dictate that these service providers only use your information in connection with the services they perform for us and not for their own benefit.

Credit bureaus to report outstanding negative balance accounts, as allowed by law.

Companies that we plan to merge with or be acquired by. (Should such a combination occur, we will require that the new combined entity follow this Privacy Policy with respect to your personal information. If your personal information could be used contrary to this policy, you will receive prior notice.)

Law enforcement, government officials, or other third parties when we are compelled to do so by a subpoena, court order or similar legal procedure we need to do so to comply with law, we believe in good faith that the disclosure of personal information is necessary to prevent physical harm or financial loss, to report suspected illegal activity, or to investigate violations of our User Agreement.

SICI will only share information to cycling industry organizations that are in compliance with the SICI philosophy, ethics, and mission. SICI will not sell or rent your information to third party non-industry organizations.

Option to Limit Sharing with Third Parties

SICI understands that users do not want spam or junk mail from organizations outside of the cycling industry. We only share your information with reputable companies who provide products or services that we believe interest our members. Because we respect your privacy, all Users can choose whether or not their information is shared with other companies, at any time. All Users can change their preferences by doing the following: If you have an account with SICI, simply sign into your account at the Site and edit your profile. If you do not have an account with SICI and do not want your information shared with any third parties, send an e-mail to or call SICI direct at (617) 852-0673.

Linked Internet Web Sites

The Site may provide hyperlinks, which are highlighted words or pictures within a hypertext document that, when clicked, take you to another place within the document, to another document altogether, or may take you to a third party website not controlled by SICI. These hyperlinked third party websites may collect and disclose information
different than this SICI Policy. SICI is not responsible for the collection, use, or disclosure of information collected through these web sites, and SICI expressly disclaims any and all liability related to such collection, use, or disclosure.

How You Can Access or Change Your Personal Information

You can review your personal information and make any necessary changes, at any time by logging in to your account and changing your preferences in the Profile page of the “My Account” tab.


This Site has security measures to protect against the loss, misuse, and alteration of the information under our control, including credit card information that is submitted to SICI. When users place orders or access their account information, the Site uses secure server software (SSL), which encrypts all information users’ input before it is sent to us. Thus, we have taken steps to protect the information we collect from you from unauthorized access. Unfortunately, no system is perfect; therefore, SICI makes no representations or warranties with regard to the sufficiency of these security measures. SICI shall not be responsible for any actual or consequential damages that result from a lapse in compliance with this Privacy Policy because of a security breach or technical malfunction.

Applicable Law/International Issues

Information that is submitted to this Site will be collected, processed, stored, disclosed and disposed of in accordance with applicable U.S. law. If you are a non-U.S. User, you acknowledge and agree that we may collect and use your information, as discussed above, outside your resident jurisdiction. In addition, such information may be stored on servers located outside your resident jurisdiction. U.S. law may not provide the degree of protection for information that is available in other countries. By providing us with you information, you acknowledge that your have read this Privacy Policy, understand it, agree to its terms and consent to the transfer of such information outside your resident jurisdiction. If you do not consent to the terms of this Policy, please do not use this Site,
but if you have already provided us with information, please contact us at and let us know how you would like us to handle such information

How You Can Contact Us About Privacy Questions

If you have questions or concerns regarding this policy, you should contact us by using the “Contact Us” feature on our site.